8apr - jun 2020GETTING AROUND THE MARKETING WORLDBy Kobi Ben Meir, Director of Marketing, YalberAs someone who has experience in both B2B and B2C organizational models, I know that understanding customers from a personal point of view can give you in-depth insights into their psyche and needs.From a marketing point of view, that data is a goldmine that can fuel online and offline advertising efforts, help accounting managers to determine budgets accurately, and create a dynamic work environment with a dedicated marketing team.Of course, your marketing strategies are only as good as your understanding of current trends, news, and technology; these three elements have changed the way customers interact with brands. The selling process and customer approach are far from simple now. All people had to do was enter into a specific sales and marketing funnel, make certain choices along the way (which almost everyone in the chosen demographic did), and become repeat customers.This is understandable. Ten years ago, people only had limited websites where they could find information on the items or services they were interested in. With the advent of vlogs, influencers, and social media marketing, their choices are endless now!Kobi Ben MeirIN MY OPINION
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