8JULY 2024IN MY OPINIONBefore reading this article, please ask yourself: Do you ever count how many ads you see today? Can you even remember what ads you saw last time? You forget? That's ok. How about this, do you remember how many times you clicked ads today? Or could you remember which one you oftenly do: Clicking ads or Ignoring ads? I bet almost all of you ignore ads more often than click it, consider and even make purchases from those ads, don't you? This is quite frustrating for advertisers since they'd been investing money to run the ads campaign.This article will help both the advertiser and audience to achieve their goal. Advertisers surely want to reach as many audiences as possible through ads within their budget. Otherwise, the audiences want to enjoy their reading or watching videos without getting interrupted by annoying ads.Ok, let me give you an example. You are a travel agent who sells vacation packages including tickets to Bali, Indonesia. You start creating digital ads campaigns through GDN (Google Ads) hoping to reach as many audiences as possible. You committed to invest $1000 into your account for a one month campaign. By the end of the campaign, you found out that no sales were created. In this case I suggest you carefully examine the root cause of it by evaluating everything in a backward sequence. Let's divide your customer journey into two big parts of the business process: marketing and sales. Marketing activity PEOPLE IGNORE YOUR ADS? THESE 5 TIPS WILL HELP YOU WIN THEIR ATTENTIONBy Taufiqi Andreawan, Head of Digital Marketing, PT. Suzuki Indomobil Motor (7269: TYO)Taufiqi Andreawan
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