8APRIL JUNE 2024IN MY OPINIONSAP Company is closely related to a complex system, at least in the Brazilian market, but I believe this image goes beyond our borders.Some characteristics of the SAP systems include this huge brand's unique positioning inside clients' and users' minds, mixing lovers and haters. For me, it is a brand that delivers fantastic solutions, but some important points need to be studied and considered before making the choice.To explain my point of view, I will talk about my experience directly with SAP over the last three years.After building a career in marketing áreas, working for International companies, such as Ferrero and Subway, SAP IMPLEMENTATION EXPERIENCEBy Guilherme Scorsin Krüger, Marketing Manager - Martech, Growth (CRM/Digital) and BI, Condor Super Center Ltda.and other Brazilian companies like Nutrimental (food), Madero (restaurants), O Boticário (beauty), I was invited for a new challenge at Condor (supermarket chain), and what a challenge. So let´s talk about it. Firstly, what is the link between SAP and marketing? Well, the role that I assumed was new, and during that time, I would be responsible for CRM, media offline and online, business intelligence, and martech!!! So, here was THE challenge.Throughout all my experience in other companies, I have led many projects, including tech ones, but never before at a complex level like a SAP implementation. It was one of my responsibilities as a marketing manager in this case.With this part of the story told, the point here is to explain what the reality of daily work in a project like this could have taught me, being practically a rookie here.The company had already contracted 4 SAP modules (E-commerce, Marketing, Service, and Customer Data Cloud-CDC), and I assumed to lead the implementation process since the beginning, considering that we didn´t have an implementation partner at this time.Guilherme Scorsin Krüger
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