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Insights

A curated collection of perspectives on the strategies, campaign approaches, and market dynamics shaping the marketing landscape. Featuring insights from industry experts and specialized providers supporting marketing operations, each contribution is nominated by our subscribers and vetted by our Editorial Board, offering relevant viewpoints on brand positioning, customer engagement, and evolving market expectations.

The Missing Step Between Data and Action

The Missing Step Between Data and Action
Austin Wright, Head of Strategy & Analytics, Tandem Theory
How Multi-Location SEO Consultants are Adapting to the AI Era

How Multi-Location SEO Consultants are Adapting to the AI Era
Steve Wiideman, Founder, Wiideman Consulting Group
Your Team isn't Resisting AI. Their Brains are Defending their Identity

Your Team isn't Resisting AI. Their Brains are Defending their Identity
Allen Levings, Managing Partner, Growth Foundry
How music intelligence is changing the future of branding

How music intelligence is changing the future of branding
Marco Vitali, Head of Brand Strategy and Creative, Sonic Lens Agency
Mockingbird Consultancy: Building Relationships, Nurturing Connections, Fostering Success

Mockingbird Consultancy: Building Relationships, Nurturing Connections, Fostering Success
Nina Parletta, Founder, Mockingbird Consultancy
Fostering Engagement Through Purposeful Marketing Initiatives

Fostering Engagement Through Purposeful Marketing Initiatives
Muys Snijders, Senior Vice President, Head of Art Services, Private Client Select,
Audience: The Focus That Marketers Too Often Forget

Audience: The Focus That Marketers Too Often Forget
Brett Moneta, Manager - Content Marketing / Partner Experience, Collinson,
Shaping Trade Marketing through Consumer Clarity

Shaping Trade Marketing through Consumer Clarity
Carrie Kroll, Trade Marketing Director for Beverage, Green Thumb Industries [CNSX: GTII],
Transforming User Experience with Innovation

Transforming User Experience with Innovation
Marco Carrucciu, Vice President of Marketing, TradeStation,
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