Channel marketing has entered a period of significant transformation. Once viewed primarily as a support function for resellers and distributors, it now plays a central role in how organizations expand into new markets, build customer relationships and generate revenue through indirect channels.
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Top Omnichannel Marketing and CRM Solutions 2026
Description: Omnichannel Marketing and CRM Solutions integrate customer relationship management with coordinated marketing strategies across digital and traditional channels. These solutions help businesses unify customer data, personalize engagement, streamline campaign management, improve customer retention, and deliver consistent experiences across touchpoints while supporting data-driven decisions and measurable marketing performance.
Solutions
VVPUSA
The Messaging Revolution in Business
Bill Beard, CEO and President
Think back to the last time you tried to reach a business. Maybe you started with a call, switched to a text and finally checked your email for confirmation. This is how customers prefer communicating today by moving seamlessly between channels, expecting every interaction to feel immediate and connected.
State of Industry
Leadership Perspective
Green Thumb Industries [CNSX: GTII]
Shaping Trade Marketing through Consumer Clarity
Carrie Kroll, Trade Marketing Director for Beverage
Carrie Kroll is Trade Marketing Director, Beverage at Green Thumb Industries (GTI), where she leads shopper and trade strategy for the companys THC Beverages including Se±orita THC margaritas and Rhythm THC beverages line. She began her career in 2013, following her graduation from business school. She spent more than a decade at E. & J. Gallo Winery in roles focused on brand management, innovation and commerce marketing. Since joining GTI, Kroll has focused on building new beverage brands at retail, shaping in-store execution, education and trial-driven activation.
