Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Manage Marketing Magazine
Manage Marketing: Awards Ranking
Manage Marketing proudly presents the Top 10 Directors of Social Media - 2026, recognizing leaders who are shaping how organizations engage with audiences across an increasingly dynamic digital landscape. These professionals oversee social media strategy, content governance, community engagement, and performance analytics, ensuring that brand communications remain relevant, responsive, and aligned with broader business objectives. Their leadership helps organizations build stronger customer relationships, generate meaningful insights, and create more effective digital experiences that support long-term brand growth and market relevance.
Top 10 Directors of Social Media - 2026
Social Media Director, Hart
Kylie Bates is a social media professional with a decade of experience in marketing and communications. She specializes in online relationship building, social storytelling, brand engagement and influencer marketing.
Social Media Director, Viasat [NASDAQ: VSAT]
Bob Moulton is Director of Social Media at Viasat, with more than 20 years in social and digital media marketing. His experience spans software, automotive, B2B, healthcare and entertainment, including work in social media strategy.
Director, Social Media, Shake Shack [NYSE: SHAK]
Amanda Tedesco is Senior Director, Social Media & Brand Activation at Shake Shack. With more than a decade in the field, she has worked across community management, content creation, creator partnerships and cultural initiatives, including roles at ClassPass and Likeable.
Director of Social Media, Generac [NYSE: GNRC]
At Generac, Carmen Collins is Director of Social Media, with a background in digital communications, content and talent branding. At Cisco, she led the WeAreCisco social channels and talent-brand social initiatives, including employee ambassador programs.
Senior Director of Social Media and Strategy, Signet Jewelers [NYSE: SIG]
Caroline Ginolfi serves as Senior Director of Social Media and Strategy at Signet Jewelers. Her public work also includes Plant Based Blonde, a wellness-focused platform recognized for its plant-based recipes and health content.
Director, Social Media and Influencer, H&R Block [NYSE: BURL]
Social media and influencer strategy are central to Mikalah Ridling’s role as Director, Social Media and Influencer Strategy at H&R Block. Her earlier career includes brand planning at VML, marketing communications at Stryker and channel marketing at 3M.
Director of Social Media and Influencer Marketing, MGM Resorts International [NYSE: MGM]
Jessica Dove is Director of Social & Influencer Marketing at MGM Resorts International. Her background spans social media, influencer marketing, hospitality, talent management and guest relations, with her MGM career progressing through social strategy and influencer-focused roles.
Senior Director, Social Media & Public Relations, Jack in the Box [NASDAQ: JACK]
After progressing through multiple social media and communications roles at Jack in the Box, Morgan Higgins now serves as Senior Director, Social Media & Public Relations. Her earlier experience includes Fishbowl Marketing Analytics and Sports Illustrated.
Director of Social Media, Monster Energy [NASDAQ: MNST]
Will Silva is Director of Social Media at Monster Energy, with a background in digital marketing, social media, paid social and digital media strategy. He studied at California State University-Dominguez Hills and holds Snapchat Advertising Essentials certification.
Director of Social Media & Web, Burlington Stores [NYSE: BURL]
Lauren Collins is Director of Social Media & Web at Burlington Stores. Her marketing background covers integrated strategy, social and digital media, brand management and lifecycle marketing, with previous roles at LAMO, BJ’s Restaurants and LEGOLAND California Resort.
