Matthew Kearney, CEO of LeadingResponse, LeadingResponseMatthew Kearney, CEO of LeadingResponse
The campaign for justice for Camp Lejuene victims of water contamination is still active as countless marines and their families seek answers on the tragedy that occurred in the 1950s to 1980s. A campaign organized by LeadingResponse, a multichannel marketing solutions provider, connects affected families to lawyers that can help them fight for compensation and due justice. This is just one example of LeadingResponse’s core mission – connecting consumers to experts when help is needed.

The advantage we give our clients is three-fold. Firstly we offer national scale. This means we have the spending power to run national advertising campaigns nationwide and on multiple media and so we are much more cost effective. Secondly, we have our technology which drives campaign performance. Thirdly, we have our people. Our employees are dedicated to our core mission of helping connect consumers with experts when help is needed. You won’t find another group as passionate on helping clients as the team at LeadingResponse

Headquartered in Tampa, Florida, with satellite offices in 12 other states, LeadingResponse is a performance marketing company that utilizes multichannel marketing solutions to help independent professionals like wealth managers, healthcare providers, and lawyers to connect and provide their services to targeted consumers.

Its multichannel solutions include appointments, traditional and digital advertising, direct mail, lead generation, live seminars, and webinars.

The company workforce is over 150 strong and includes marketing specialists, data scientists, and a technology team. It has over 2,000 client companies active in the professional services who leverage LeadingResponse’s marketing expertise and scale to out compete rivals many times their size.

Supporting its solutions is LeadingResponse’s three-tier technology stack, B2C marketing technology, clientfacing portal, and its consumer data platform.

• B2C Marketing Engine uses first party data and data analytics to execute highly targeted advertising on platforms such as Bing, Google, Direct Mail, Facebook, Instagram and most recently, TikTok and TV.

• Hub, LeadingResponse’s clientfacing portal enables clients to manage, pay, and rebook campaigns across the LeadingResponse portfolio. Clients have the ability to directly email or text interested consumers and search their messaging history. Hub is intuitive and easy to use on both web and mobile devices.

• Consumer Data Platform is LeadingResponse’s central data repository for all first party and thirdparty consumer information obtained via consumer engagement. All data is structured into individual, centralized profiles which gives the company a complete view into individual consumer behavior, as well as spotting trends.

“The advantage we give our clients is three-fold,” says Matthew Kearney, CEO of LeadingResponse. “Firstly we offer national scale. This means we have the spending power to advertising campaigns nationwide and on multiple media and so we are much more cost effective. Secondly, we have our technology which drives campaign performance. Thirdly, we have our people. Our employees are dedicated to our core mission of helping connect consumers with experts when help is needed. You won’t find another group as passionate on helping clients as the team at LeadingResponse.”

LeadingResponse takes immense pride in helping consumers resolve their pressing needs. Aided by 150 highly experienced marketing specialists, data scientists, and tech experts and a work culture that inspires dedication to their service, the multichannel marketing solutions provider has garnered the title of an industry leader.