Kate Jordan, Co-Founder and Patricia Neuray, Co-FounderTangelo-Media looks for what may have been left unsaid, such as a founder's reason for starting the business, an overlooked strength, or a point of difference the company has never clearly articulated. The marketing and branding design firm uncovers what is genuinely distinctive about the business beyond what clients tell their audiences. It then turns that understanding into a cohesive brand story that makes an emotional impact on their target audiences and helps them connect more effectively with the business.
Co-founders Kate Jordan and Patricia Neuray combine storytelling, creativity, and strategy to help organizations articulate what makes them different and carry that identity across all customer touchpoints. They bring extensive experience across branding, website development, social media, digital campaigns, and other offline marketing channels. Their work across diverse client types ranging from startups to Fortune 100 companies and cross-industry experience enable them to apply fresh perspectives to brand storytelling.
“Every business starts with somebody saying, ‘There’s a problem out there that I need to solve. I know I can solve it, and here’s why’,” says Jordan. “That is the story which we try to get to the heart of.”
Starting With the Story Behind the Business
Tangelo-Media begins brand building by first understanding what a client is trying to accomplish, what its customers need, how its sales team experiences the market, and what its competitors are doing to earn attention.
Jordan and Neuray remain involved from the first conversation with clients throughout the strategy execution. Clients are not introduced to senior agency leaders during the pitch and then handed off to junior teams once the engagement begins. The co-founders continue to oversee the work, speak directly with clients and collaborate with sales teams, customer service, internal stakeholders and, when useful, customers themselves.
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Every business starts with somebody saying, ‘There’s a problem out there that I need to solve. I know I can solve it, and here’s why.’ That is the story which we try to get to the heart of.
Based on these insights, the agency positions the brand from a fresh perspective. Once the core brand story is established, Tangelo-Media turns its attention to making that story recognizable wherever the audience sees it. It ensures websites, social media, digital campaigns, marketing materials and offline communications collectively reinforce a single brand personality.
Tangelo-Media also develops comprehensive brand guides that cover voice, visual direction, colors and imagery that should appear consistently across different channels. The guides enable a company’s employees to become brand ambassadors, delivering consistent messaging, whether they are preparing a sales presentation or publishing content.
Brand Storytelling in Action
Tangelo Media’s ability to rebuild brands from overlooked strengths is best demonstrated by its work with an established but stalled brand to strengthen its positioning. The financial-sector client approached Tangelo-Media after retreating from direct marketing. Having worked with several agencies without finding the right fit, it had little social media presence, an outdated website, limited customer inquiries, and unfavorable online reviews.
The agency first revamped the website and social media presence while strengthening outward-facing communications.
At the same time, it returned to the brand's fundamentals to identify overlooked value propositions. It highlighted the brand’s identity as a women-founded and women-led organization without limiting it exclusively to a female audience.
Within approximately four to five months of the website revamp, web traffic had quadrupled. Social media began growing at an average rate of 20 percent per month. More visitors began submitting forms through the website, and phone inquiries grew. The agency also developed targeted resource guides that the client could provide free of charge to its target audience, comprising female entrepreneurs and women-owned small businesses.
Tangelo-Media is using AI for research and efficiency as a starting point for developing branding ideas. However, it grounds each brand strategy in human experience, interpretation and creativity.
Tangelo-Media will continue to uncover the authentic, human stories that make brands distinctive and create lasting connections with their audiences.
