Brand managers have the potential to truly make a difference in their companies and in their industries. They enact change, they solve problems, and they help people to lead happier and more fulfilling lives. Brand managers hold a lot of the marketing power within their businesses, and their roles are essential to the success of every marketing action undertaken by those companies.
However, it’s not all flashy product launches and witty social media campaigns. Being a brand manager is a lot of work and a ton of responsibility. And like any job, it’s not without its challenges. Here are three of the most common challenges faced by brand managers in their day-to-day duties.
The year 2020 had a lot of marketers scrambling to keep up. It was a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been living under a rock, this laundry list should sound familiar: socio-political turmoil, including mass protests, violent street clashes, and an upcoming election; a cooling U.S. economy; destructive wildfires and unpredictable weather phenomena; and of course, our old, pugnacious nemesis, COVID-19.
The reason these developments so directly affect marketers is all the, ahem, unprecedented uncertainty they create. Who knows, for example, what social media advertising costs will look like a week, month, or year from now? What new updates will Google unleash at us? And who can predict how long the eCommerce “boom” will last, especially when we don’t know when the world will get the green light to return to normal?
The good news is that it’s not all doom and gloom. And many organizations are cautiously optimistic about the future. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. Having spent most of 2020 right in the thick of it, helping clients in industries like law, education, and healthcare navigate these turbulent times, we’ve got some ideas about the direction things will take in a few key areas of marketing.
While there are certainly new trends and technology to account for, what you’ll by and large find is that a lot of these marketing strategies and trends aren’t necessarily new, but they’re evolving in notable ways that should inform your outlook going forward.
Let us know your thoughts.
.jpg "NAS - Featured Vendors April - June")
