Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.
Consumers use the web to find many things, including businesses and brands. When it comes to capitalizing on reaching consumers, advertisers are using tools such as Google AdWords to create online advertising campaigns. AdWords is a Google product that allows small businesses to create online advertisements with keyword and budget parameters to target their primary customers.
Other trends in online advertising include marketing efforts such as search engine optimization (SEO -- the process of using keywords to get a website to rank higher in results as opposed to using AdWords); social media; mobile devices such as iPads and other handhelds; display ads; and website banner ads.
COVID-19 was far from the only force that has influenced the outlook of consumers around the world. Events such as the recent COP26 summit hosted by the United Nations have increased the public’s awareness of urgent environmental challenges facing the entire planet.
Lots of campaigns continue to drive a link on a brand’s eCommerce site, but new technologies are allowing retailers to connect with consumers more directly within apps or other digital environments. It is predicted this “shoppable media” will include everything from “buy” buttons on social media services to clickable elements within videos. The shoppable ads from Instacart released in January and Walmart’s shoppable recipes are just two examples of how this can work.
All these marketing & digital advertising trends suggest digital advertising will continue to change significantly in 2022 and beyond. For retailers who work with the right partner, those changes can only lead to opportunities for further growth.
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